Last updated: March 10, 2026

This Privacy Policy explains how YOVNG (“YOVNG”, “we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit www.yovng.com (the “Site”), place an order, create an account, contact us, or otherwise use our services (together, the “Services”).

For the purposes of UK data protection law, YOVNG is the data controller of your personal information.

Please read this Privacy Policy carefully. By using our Services, you acknowledge that your personal information will be processed as described in this Privacy Policy.

 

1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, our Services, or legal requirements. When we do, we will post the updated version on this page and update the “Last updated” date.

 

2. The personal information we collect

The personal information we collect depends on how you interact with us.

 

Information you provide directly to us

We may collect the following information from you:

• your name;

• billing address;

• shipping address;

• email address;

• account login details, such as username and password;

• order and transaction details;

• records of products you view, add to cart, wishlist or purchase;

• communications you send to us, including customer service enquiries, messages and other correspondence.

 

Information collected automatically

When you use our Site, we may automatically collect certain technical and usage information, including:

• IP address;

• browser type and version;

• device information;

• network and connection information;

• pages viewed;

• how you interact with the Site;

• referral source;

• cookie identifiers and similar online identifiers.

 

Information from third parties

We may receive personal information from third parties, including:

• Shopify, which powers our online store and supports checkout, hosting and related ecommerce services;

• payment providers, who process your payment details;

• delivery and fulfilment partners;

• analytics, advertising and marketing partners;

• fraud prevention and security providers.

 

3. How we use your personal information

We use your personal information for the following purposes:

 

To provide our Services

We use your information to:

• process and fulfil orders;

• take payment and manage transactions;

• arrange shipping and delivery;

• manage returns, refunds and exchanges;

• create and manage customer accounts;

• provide customer service and respond to enquiries;

• maintain records relating to purchases and our business operations.

 

To communicate with you

We may contact you about:

• your orders;

• your account;

• customer support matters;

• important service-related messages.

 

To improve and protect our business

We use information to:

• operate, maintain and improve our Site and Services;

• detect, prevent and investigate fraud, abuse and security incidents;

• troubleshoot technical issues;

• enforce our terms and policies;

• protect our business, customers and others.

 

For marketing

Where permitted by law, we may use your information to send you marketing communications about our products, offers or updates. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us.

 

For analytics, personalisation and advertising

With your consent where required, we may use cookies and similar technologies to understand how people use our Site, measure performance, personalise content and show relevant advertising.

 

4. Our lawful bases for processing

Under UK data protection law, we rely on one or more of the following lawful bases:

• Contract: where processing is necessary to take steps at your request or to perform a contract with you, for example processing your order, payment, delivery, returns or account.

• Legal obligation: where we need to process your information to comply with legal or regulatory obligations, including accounting, tax, fraud prevention and consumer law requirements.

• Legitimate interests: where processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. This may include running and improving our business, securing our Site, preventing fraud, responding to enquiries, and limited direct marketing where permitted by law.

• Consent: where we rely on your consent, for example for certain email marketing activity or non-essential cookies and similar technologies. You can withdraw consent at any time, but this will not affect processing carried out before withdrawal.

 

5. Cookies and similar technologies

We use cookies and similar technologies on our Site to operate the store, remember preferences, understand Site usage, and support analytics and advertising.

Some cookies are strictly necessary for the Site to function properly. Others, such as analytics and advertising cookies, are non-essential and will only be used where required after you have given consent through our cookie banner or preference tools.

You can also manage cookies through your browser settings. Please note that blocking or disabling certain cookies may affect how the Site functions.

For more information about how Shopify uses cookies and related technologies, please see Shopify’s cookie information.

 

6. Who we share personal information with

We may share your personal information with:

• Shopify and other ecommerce infrastructure providers;

• payment processors;

• shipping, logistics and fulfilment providers;

• IT, hosting and security providers;

• customer support providers;

• analytics and advertising partners, where permitted and, where required, based on your consent;

• professional advisers, insurers, auditors and legal or regulatory authorities where necessary;

• parties involved in a corporate transaction, such as a merger, acquisition, restructuring or sale of assets.

We only share personal information where there is a lawful basis to do so.

 

7. International transfers

Some of the service providers we use may process personal information outside the United Kingdom or European Economic Area, including in the United States.

Where we transfer personal information internationally, we take steps to ensure that appropriate safeguards are in place, such as relying on adequacy regulations or approved contractual protections, including standard contractual clauses or the UK equivalent where appropriate.

You may contact us for more information about the safeguards we use.

 

8. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide the Services;

• maintain business and accounting records;

• comply with legal, tax and regulatory obligations;

• resolve disputes;

• enforce our agreements.

Retention periods will vary depending on the type of data and the purpose for which it was collected.

 

9. User-generated content

If you post reviews or other content in public areas of the Site or Services, that information may be visible to others. Please do not share sensitive personal information in public areas.

We are not responsible for how other people may use information you choose to make public.

 

10. Third-party links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy, content or security practices of those third parties. You should review their privacy policies before providing any personal information to them.

 

11. Children’s privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can investigate and, where appropriate, delete it.

 

12. Your rights

Depending on where you are located, you may have rights in relation to your personal information, including the right to:

• request access to the personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion of your personal information in certain circumstances;

• request restriction of processing in certain circumstances;

• object to processing in certain circumstances, including certain marketing-related processing;

• withdraw consent where we rely on consent;

• request portability of your personal information where applicable;

• lodge a complaint with a data protection regulator.

If you would like to exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.

If you no longer wish to receive marketing emails from us, you can unsubscribe at any time using the unsubscribe link in the message.

 

13. Complaints

If you have concerns about how we handle your personal information, please contact us first and we will try to resolve the issue.

If you are in the United Kingdom, you also have the right to complain to the Information Commissioner’s Office (ICO).

 

14. Contact us

If you have questions about this Privacy Policy, would like to exercise your rights, or want to contact us about privacy matters, you can reach us at:

Email: admin@yovng.com
Address: 167–169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom